The Re-branding (and Potential Demise) of the GOP

2013 March 18
by bc3b

In 2012 the GOP lost a national election that it could have won. Mitt Romney, while not perfect, could have defeated Barack Obama. But, Mitt listened to his advisers – people who have been giving Republican candidates bad advice for the past 20+ years. Move to the left, become more inclusive, attempt to attract people who will never vote Republican in their entire lives. After Romney secured the nomination, he continued listening to his advisers. It started with not inviting Sarah Palin and other prominent conservatives to the convention or even recognizing the Tea Party, followed up by refusing to attack Barack Obama on Benghazi and other areas of weakness and ended with ORCA, the GOP’s “get out the vote” mechanism, which crashed on election day.

Rather than doing the honorable thing – resigning his post as RNC chair or purchasing a Hari Kari knife – Reince Priebus decided to perform an post-mortem on the 2012 election with many of the same people whose screw-ups and bad advice cost Mitt Romney any chance of winning along with long-time party hacks like Haley Barbour and Ari Fleischer. It’s like naming the accused to sit on the jury for his own trial.

If the RNC committee report doesn’t further divide the party, reduce contributions and drive conservatives from its ranks, nothing will.

The Republican National Committee concedes in a sprawling report Monday that the GOP is seen as the party of “stuffy old men” and needs to change its ways.

Among the RNC’s proposed fixes: enacting comprehensive immigration reform, addressing middle-class economic anxieties head on and condensing a presidential primary process that saw Mitt Romney get battered for months ahead of the general election.

The suggestions are among dozens the committee makes in what RNC Chairman Reince Priebus has dubbed an “autopsy” of the party’s 2012 failures and a roadmap forward. Priebus unveiled the 98-page report at a news conference Monday morning at The National Press Club.

“There’s no one reason we lost,” Priebus said. “Our message was weak; our ground game was insufficient; we weren’t inclusive; we were behind in both data and digital; our primary and debate process needed improvement. … So, there’s no one solution: There’s a long list of them.”

The report devotes many pages to the need to better connect with minority, female and young voters. Comprehensive immigration reform is a critical first step, it says.

“It doesn’t matter what we say about education, jobs or the economy; if Hispanics think that we do not want them here, they will close their ears to our policies,” it states. “In essence, Hispanic voters tell us our Party’s position on immigration has become a litmus test, measuring whether we are meeting them with a welcome mat or a closed door.”

Read more:

What do all these brands – Plymouth, Eagle, Oldsmobile, Pontiac, Saturn and Mercury – have in common? They all went through major re-branding efforts between 1990 and 2005. What else do they have in common? They no longer exist.

I worked for one of Chrysler’s marketing agencies in the 1990s when they tried to re-brand Plymouth and Eagle. The target psychographics for the Eagle Vision were unbelievable. The husband was an Ivy League grad and a corporate vice president. The wife got her degree from Northwestern and was president of the Junior League. The children were geniuses and the daughter was an 8-year old local concert pianist. We questioned the psychographics, but Chrysler executives assured us they were developed as the result of focus groups. Sound familiar?

If you remember, the Eagle Vision was simply a more sporty, upscale Dodge Intrepid. Just as Chrysler was targeting Lexus, Infiniti and BMW owners who wouldn’t be caught dead in an Eagle Vision, the GOP establishment’s goal is to target people who will never vote Republican.

In 2010 conservatives led the way in re-taking the House of Representatives. Sarah Palin and others travelled the country to help elect conservatives to governorships and Congress. In 2012 there was no place for Palin or any conservative at the GOP convention. Now, it appears there is no place for conservatives in the GOP. They still want our money and our votes, but they certainly don’t want our values and our input.

There’s no reason for Barack Obama to try to destroy the GOP. Reince Priebus and his minions are more than happy to do that themselves.

Hat tip: Politico and

Note: You may reprint this cartoon provided you link back to this source. To see more Legal Insurrection Branco cartoons, click here

69 Responses leave one →
  1. 2013 March 18 10:21 pm
    bc3b permalink

    Here is a great cartoon from legalinsurrection, which demonstrates the desired effect of the RNC’s “rebranding:

  2. 2013 March 19 3:41 am
    drdog09 permalink

    I can’t say its an original thought, heard it on Limbaugh yesterday. But here’s my twist —

    why should I support a cause who by their own actions and pronouncements will be dead politically in 2026??

    Why that date? Put two items together:

    * If the illegal population ever gets to vote, they will vote overwhelming Democratic. A conservative estimate would be 9m more Dim voters. There is no way the GOP can overcome those kind of odds regardless of their rebranding.
    * The GOP is essentially agreeing to a framework that would give illegals citizenship, hence voting rights after 13 years.

    Do the math and its 2026 or there abouts depending on when something like that would be passed. `Buy the RNC label!` (to borrow and old union term), why? Every dime I spend now is guaranteed to be wasted supporting programs that I do not agree with.

    I might as well write a check to the DNC and see if I can turn them Right. They have the winning numbers.

  3. 2013 March 19 5:33 am
    justrand permalink


    Hell, we’re on the Eve of Destruction…2026? We won’t make it to 2020! The illegal alien “legalization” issue is huge, yes…but in the grander scheme, this country has very few months left to live (as a Republic) unless a miracle happens.

    Glenn Reynolds over at Instapundit notes that some enterprising GOP Congress critter should put forth a Bill making it ILLEGAL for the U.S. government to do what Cypress is doing! …and DARE the Dems to vote against it! Sadly, most GOP Congress critters wouldn’t support it either!


  4. 2013 March 19 5:34 am
    bc3b permalink

    I finished editing this piece in the early hours of the morning. I should be used to being betrayed by the GOP at this stage of my life. Yet, I was so p!ssed that I couldn’t get to sleep.

    It’s like the GOP establishment has given us the finger, saying, in effect, the Democrats are so bad that we have you captive. We can do whatever we want – ignore you and mock you – and you’ll still support us. It would be like Ford going after competitive prospects and sending a F-U post card to half of its current owners.

  5. 2013 March 19 5:40 am
    justrand permalink

    and from Drudge:

    This is EXACTLY how the “Progressives” will sell this here…all you non-“Rich” will be exempt, and by us taking money from the “Rich” we’ll be able to GIVE you more stuff!!

    “Rich” is a relative term…note that the Cypress plan is for anyone with more that $25,000 to be designated “Rich”

  6. 2013 March 19 5:41 am
    bc3b permalink

    While I like the idea of shortening the primary season and being more selective about who moderates primary debates (whose fault was that Mr. Priebus?), most of the recommended changes (e.g. replacing caucuses and state conventions with primaries) are designed to benefit establishment candidates.

  7. 2013 March 19 5:45 am
    bc3b permalink

    I love that cartoon by Branco. It perfectly depicts what is taking place in the GOP today. Thanks to Dr. Jacobson and A.F. Branco for letting us use it.

  8. 2013 March 19 5:59 am
    bc3b permalink

    Many accuse Matt Drudge of being a tool for the Republican establishment. He received a lot of criticism for running articles supporting Mitt Romney and bashing his opponents during last year’s GOP primaries.

    Druge has NOTHING on GOP re-branding, but does have an article on Rand Paul supporting a “path to citizenship.” I am greatful to Rand Paul for the filibuster but he is too much of a libertarian for me to support as a Presidential candidate.

  9. 2013 March 19 6:13 am
    justrand permalink

    bc3b, I haven’t heard Rand Paul’s “path to citizenship” proposal yet…so I’ll withhold judgement.

    BUT there are only a handful of Republican politicians whom I could EVER support for ANYTHING (Rand Paul, Ted Cruz,…um…). The GOP utterly squandered Rand Paul’s filibuster by letting two of its utterly worthless spokes-weasels (McCain and Graham) come out and trash it. Instead the entire GOP, House & Senate, should have flooded the Senate floor that day to shout: “ENOUGH!”

    The concern of legalization 13 years hence is real…but not as real as the concern for the death of liberty staring us in the face NOW.

    We are one…1…”crisis” away from Lord Obama and his flying monkeys declaring extreme but “temporary” measures…”to save America!” Measures that will absolutely include:
    (1) severe restrictions on movement…tied to a mandatory National I.D.
    (2) confiscation of all registered firearms
    (3) confiscation of 401ks…in return for a “Guaranteed Income”
    (4) seizure of some portion of savings and other assets (ala Cypress)
    (5) severe restrictions on speech and publishing (TalkRadio, Blogs, etc)

  10. 2013 March 19 6:35 am
    bc3b permalink

    JR –

    From everything I have seen Ted Cruz appears to be the one who walks the walk. The question: is he eligible (his mom was a natural born U.S. citizen, but he was born in Canada)?

  11. 2013 March 19 6:40 am
    justrand permalink

    bc3b…on a lighter note, do you want me to start a “BeJohnGalt” group on the ESPN March Madness site? (or did you already)

  12. 2013 March 19 7:12 am
    mulletover permalink

    obamacare impossible to implement by 2014 – the technical analysis

    Other than saying, I hope so, I’ll leave this for drdog and KH to comment on.

  13. 2013 March 19 7:18 am
    bc3b permalink

    JR #11 –

    Please do. ESPN worked really well last year (until Eph won).

    As soon as you get it set up, we can post the info at BJG and I will send an email to last year’s aprticipants.

  14. 2013 March 19 7:39 am
    justrand permalink

    bc3b…I’ll get ‘er set up! Go Zags!!

  15. 2013 March 19 7:53 am
    justrand permalink

    bc3b, sent to performance group…right?

  16. 2013 March 19 8:09 am
    justrand permalink

    the comments in the thread are splendid:

    as folks have pointed out here, the North is disarming…and the South is arming! hmmm…during the Civil War the single biggest problem the South had was NOT manpower…it was arms! All the major manufacturers were in the North! Soon…just the reverse. Jus’ sayin’

  17. 2013 March 19 8:21 am
    drdog09 permalink

    Mullet, 12

    The task cannot be completed in my estimation by that date. As it is HHS has not fully defined all the tasks for the various subgroups under BammyCare. Not knowing that you can’t even start to get a requirements document let alone start programming.

  18. 2013 March 19 8:28 am
    drdog09 permalink


    Euro is screwed either way.

    * If Cyprus does the taking on deposits then the all depositors will prepare for a bank run on the entire system.
    * If Cyprus does not do the taking then the two primary banks fail which percipates a run and damages the Euro. The ECB ill prepared would have to try to make up the difference, which would be interesting since much of the money that would be `out` is Russian.

    Either way the Euro is screwed. So how does Europe want to die? In flames having depositors riot across the region? Or freeze when the Russians turn off the gas in December?

    Socialism — Eventually you run out of other people’s money.

  19. 2013 March 19 9:10 am
    drdog09 permalink

    Hitler was a fool! Rather than armies he should have suggested the formation of the Euro. Then wait patiently 15 years to lop off the economic heads of his enemies —

    So this is how it works. Europe returns to its roots as a neo-feudalist system. Anyone with money is given a haircut and bonded to their stature to slave away till death. Only a lucky few will be permitted the Jags, jets and jumbo loans.

  20. 2013 March 19 9:10 am
    bc3b permalink

    JR –

    PerformanceGroup is fine.

  21. 2013 March 19 9:53 am

    On a much lighter note… some Eph humor

  22. 2013 March 19 11:05 am
    drdog09 permalink


    Heh, that’s a wonk’s answer. I want to eat your cake and while you complain induce you to bake another. Its darn clear this is just a continuation of the same `intelligence` that lost us an election that should have been a slam dunk.

    The GOPers will not win any elections if they continue to ignore the base. 4m GOPers failed to show up at the polls for Romney 2012. RNC needs to solve THAT problem before they go dancing after the souls of voters who would never vote for them anyway. Its right back to post #2.

  23. 2013 March 19 12:06 pm
    justrand permalink

    our group in ESPN March Madness is “BeJohnGalt” …and I’ve left it “Public” for now (so anyone can join…even “Lurkers” 🙂 )

    if you don’t know how to do so…bc3b can forward you the links!

    deadline for getting your picks in is EARLY Thursday morning

  24. 2013 March 19 12:28 pm

    25 My Jewish bitch, Mark Levin

  25. 2013 March 19 12:33 pm

    25 BC,

    The whole problem with Levin and that “40% of the elctorate” is conservative poll is 3 fold:

    1. Please define conservative.?!?!?!?! My def. is pro-life and pro-marriage.

    2. Most moderates will vote DIM rather than GOP, b/c of #1 of course.

    3. If DIMs can vote 5X or 10X each those % dont really matter.

  26. 2013 March 19 12:53 pm
    drdog09 permalink

    28, Eph,

    The Churchillian answer — The GOP on its current path is and will remain the party of minority. So it does not matter that if we split we conservatives would become an even smaller minority. BUT, just like England, at some point the electorate is going to say ‘no more’ because there will be no more to give. At the point that its 1939 all over again they will look elsewhere for a solution. But they won’t look to the Dims and GOPer-Lite because that is what got them where they are. Which leaves us if they body politic has not lost they ever loving minds.

  27. 2013 March 19 1:01 pm
    justrand permalink

    what drdog said in #29!

    the new Party will only regionally successful…BUT can become a BLOCK on bullshit!

  28. 2013 March 19 1:05 pm

    “But they won’t look to the Dims and GOPer-Lite because that is what got them where they are”

    Scott Brown disagrees

  29. 2013 March 19 1:07 pm
    drdog09 permalink

    Scott Brown disagrees

    Pfffft on Brown. He was a one shot wonder and he will be lucky he survives the next election cycle. The way he votes he might as well be a Dim.

  30. 2013 March 19 1:27 pm
    bc3b permalink

    Scott Brown is an FNC contributor now. I don’t see him running for office again. RINOs are too conservative for Massachusetts voters, but just right for Murdoch and Ailes.

    Speaking of cable news, there’s a new conservative cable network coming July 4 – One America. I’m not sure how many of us will be able to pick it up on our local cable channels.

    Hopefully it will be more conservativ than FNC. Sometimes I think CNN is more conservative than FNC.

  31. 2013 March 19 1:32 pm
    bc3b permalink

    JR –

    Still don’t have anything on the ESPN pool.

    Please sent it to

  32. 2013 March 19 1:37 pm
    justrand permalink

    should be there soon…or now! 🙂

  33. 2013 March 19 1:46 pm

    33 BC,

    Call me skepical. Let’s if they are afraid to venture out on their own.

  34. 2013 March 19 1:58 pm
    bc3b permalink

    Message Sent to Everyone Who Has Ever Participated in BJG Football of Last Years NCAA Tourney

    If any lurkers (like ip) want to participate:

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    Get in on the excitement of this year’s NCAA Men’s Basketball Tournament. Compete against other fans as you fill out a bracket and earn points for every correct pick! Come out on top and you could win a $10,000 Best Buy gift card. Get a group together and earn plenty of bragging rights among your friends by winning it all. Best of all, it’s free to play and win.

    Get in the action now:

    On mobile:

    Group: BeJohnGalt

  35. 2013 March 19 2:06 pm
    JustMary permalink

    Anyone have any thoughts on Obama’s upcoming trip to Israel??

  36. 2013 March 19 2:07 pm
    JustMary permalink

    #32 AGREED.

  37. 2013 March 19 2:08 pm
    drdog09 permalink

    Reid sinks to a new low, even for him — — I hope the next time Reid is down range a Marine takes the opportunity.

  38. 2013 March 19 2:09 pm
    bc3b permalink

    JM #38 –

    None that I can state publicly.

  39. 2013 March 19 2:11 pm
    drdog09 permalink

    Anyone have any thoughts on Obama’s upcoming trip to Israel??

    Hopefully one way??

  40. 2013 March 19 2:12 pm
    JustMary permalink

    Something BIG is coming. I can state that.

  41. 2013 March 19 2:13 pm
    drdog09 permalink

    An a smaller well organized conservative party would be worse off than this from the RNC?? —

  42. 2013 March 19 2:21 pm

    19 – Yup
    40 – Was rolling by to say the same, the man has no bottom.

    But in addition to the study about why lesbians tend to be fat we have this similar study that we apparently have money for
    This critical one too…

    Speaking of obamacare get use to “group” healthcare

  43. 2013 March 19 2:26 pm

    Another for the TSA files.

    “…“A TSA office asked the Marine to stand and walk to an alternate area, despite the fact that he physically could not stand or walk on his own. With numerous TSA officers sitting and unwilling to assist, an officer then made him remove his legs, then put them back on, only to advance to a secondary screening location where he was asked again to stand, with extraordinary difficult, while his wheelchair was examined for explosives,” Mr. Hunter said.

    He also said TSA officers initially directed the Marine to the wrong line, then made him move lines but made no effort to help him. The incident occurred at Phoenix’s Sky Harbor airport last week, as a group of Marines was returning to San Diego”…

    The Russian energy company Gazprom is offering to bailout Cyprus in exchange for gas exploration rights, according to media reports.

    “Russian energy giant Gazprom has offered the Republic of Cyprus a plan in which the company will undertake the restructuring of the country’s banks in exchange for exploration rights for natural gas in Cyprus’’ exclusive economic zone, local media reported,”

    Who didn’t see that coming?

  44. 2013 March 19 2:26 pm
    JustMary permalink

    #45 Very important things. Glad we spent that cash.

  45. 2013 March 19 2:43 pm
    drdog09 permalink

    Speaking of obamacare get use to “group” healthcare

    Interesting. Does everyone get to use the same tongue depressor? What about a protcology exam???? Yeah, don’t go there….

  46. 2013 March 19 2:58 pm
    drdog09 permalink

  47. 2013 March 19 3:05 pm
    bc3b permalink

    JM –

    Hint: Don’t pick Lehigh to win this year. They are not in the tournament.

  48. 2013 March 19 3:05 pm
    drdog09 permalink

    Take a door, but only one — — I say Door Number 3.

  49. 2013 March 19 3:19 pm

  50. 2013 March 19 3:47 pm
    bc3b permalink

    Take the vowels out of Reince Priebus and you get “RNC PR BS”.

  51. 2013 March 19 3:52 pm
    bc3b permalink

    Intereating column on Legal Insurrection: the 100-page RNC report contains nearly 40,000 words and doesn’t mention conservative bloggers once.

  52. 2013 March 19 3:55 pm

    51 – I’m not sure watching that what was door #3? I’m guessing it was the default to bond holders.

  53. 2013 March 19 3:59 pm
    drdog09 permalink

    51, oops my bad and now I can’t find the friggin’ link….

  54. 2013 March 19 4:37 pm
    justrand permalink

    KH that “glitch” looks more like testing the system…

    Folks, if they do a “banking holiday” bank robbery it is 1776 Part II


  55. 2013 March 19 4:45 pm
    drdog09 permalink


    Did he miss it? Wasn’t that in principle what the Tea Party is all about??

  56. 2013 March 19 4:49 pm
    gnqanq permalink

    JR – your #3 is spot on. Personally, I believe we are well beyond the point of no return. Anything they do like immigration reform will just quicken the demise.

    Given the situation in Cyprus, it is just another example of what is to come here. We have seen other examples of the elites talking of nationalizing pension funds. Each one comes closer and closer together indicating how much closer to the edge we are.

    Glen Beck said the other day that we are at the point where it is NOT time to talk to others on what we have (preparations). Unless they are like minded, they are on their own. Otherwise you are putting you and your family at risk.

  57. 2013 March 19 5:19 pm
    justrand permalink

    Drdog…the TEA Party is supposed to be that…except they’re not a formal “Party” for political purposes. But it is TIME!

    Gnqanq…agree completely with Beck, and you!

  58. 2013 March 19 5:37 pm
    bc3b permalink

    Best News of the Day:

    Roland Martin Out at CNN as of April 6.

  59. 2013 March 19 5:42 pm
    bc3b permalink

    How the mighty have fallen:

    Robert Morris 59 – Kentucky 57 in the NIT

    Last year Kentucky was the NCAA champs.

  60. 2013 March 19 6:10 pm
    drdog09 permalink


    I see. So they selected option 2 (well there is a third but have not heard a reply back to the Russians.) let the two primary banks fail.

    Now its a game of chicken. Realizing that the Cyprus banks failing becomes the trigger event for a systemic banking run, do the Eurocrats blink or not? The Cyprian parliament just waits them out. My guess is that if parliament institutes capital controls they will attempt to force the ECB for the loans regardless. Parliament could withdraw the controls at any time and trigger the collapse. (Surprisingly this is playing out pretty much like the Greek deal did.)

  61. 2013 March 19 6:35 pm

    I take it that

    Who didn’t see that coming?

    was more or less door number 3 then?

  62. 2013 March 19 7:03 pm

    63, BC

    You really think UK wanted to play in the NIT???

    I really wish some of these teams could opt out of this bogus tourney

  63. 2013 March 19 7:24 pm
    bc3b permalink

    Bogus Tourney? My alma mater (Detroit) is playing Arizona State tomorrow night. I am sure you are planning to be at the game.

    UK’s basketball program disintigrated this year. They may not have wanted to be there, but they certainly didn’t want to be taken out by an 8th seed that few outside of the Pittsburgh area ever heard of. The rest of the big schools all won tonight: Alabama, Virginia, Maryland and Florida State.

  64. 2013 March 19 9:18 pm
    JustMary permalink

    #60 I totally agree with that. I have gotten comments like ‘I am sure your family is well prepared’ blah blah blah…when in reality, we were prepared…until my hubby’s hours got cut, then we lived on our preps. God knew our needs before we did…and they weren’t the needs we thought they were when we were stocking up. It scares me to think that there are folks out there who are assuming they will be able to just pop on by and have a meal when we might not have it to give.

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